Boy, am I glad I wasn't around for this campaign. There's an article in this morning's New York Times about the Metropolitan Opera's new advertising push. Turns out they tried it once before, in 1976, with this copy, guaranteed to win hearts and minds:
Please think about the privilege of contributing. For there always has been, and always will be, a place for civilization. The place is in your heart.
Still, I was relieved to see that the tradition of pompous, orotund bloviating is being kept alive by the ever-fatuous Leon Wieseltier, consulted for this article because he — well, who can say why? But Leon would like to remind all and sundry that "the young are not necessarily the hip, and the hip is not necessarily what will sell out a pharaonically large venue."
"Pharaonically" is Wiesel-speak for "hella," I'm guessing. Or so it appears to my tiny Mosaic mind.
P.S. The good folks at Gawker are all over this, with Photoshopping skills to boot. (h/t La Cieca)